Chappell Roan is the Newest Face of MAC’s VIVA GLAM + More Beauty News

An exclusive look into Chappell Roan’s new M.A.C. VIVA GLAM campaign

M.A.C. Cosmetics’ latest VIVA GLAM campaign is here, fronted by recent brand ambassador, Chappell Roan (who was announced as a face of the brand back in the winter). The new Chappell Roan x M.A.C. Cosmetics VIVA GLAM collection features three lip products in matte, sheer-shine, and gloss finishes. To find out more about the exciting partnership, we spoke to Roan’s makeup artist Andrew Dahling, and M.A.C. Creative Director Nicola Formichetti for their inside scoop. “Chappell is the perfect VIVA GLAM artist,” says Formichetti. With her bold personality and playful artistry, Roan represents “everything VIVA GLAM stands for.”

Formichetti shares how VIVA GLAM wants to introduce a “new era of beauty—one that is less about fitting into a single trend or ideal, and more about celebrating individuality.” Self-expression is at the heart of this partnership, approaching beauty in a way that is authentic, creative and deeply personal to those wearing it. “Chappell Roan encourages people to be unapologetically themselves,” continues Formichetti. “She’s fearless, creative, expressive, and deeply connected to her audience. She makes people feel seen, and that’s something I relate to personally.”

“Chappell has used makeup as a tool to tell stories and convey emotions,” says the singer’s makeup artist Andrew Dahling. As he believes, “Chappell Roan and this campaign are like an antidote to a system [of]. They’re the lighthouse that shines the light of hope, of bravery, of inspiration—guiding ships home to the shores of freedom and liberation.”

A strong and refreshing voice for the younger generation in the beauty scene, Chappell Roan has ensured her activism is carried forth into this new partnership. The exclusive line is now available for purchase, with 100% of the selling price giving back to VIVA GLAM charities around the world advancing gender, sexual, racial, and environmental equality.

“It’s very important we continue to give a platform to this kind of creativity,” says Dahling. “Because sometimes art is the last frontier in a war against tyranny.”

BKIND has just launched their Leave-in Conditioning Serum

BKIND has just launched their newest Leave-in Conditioning Serum, built to revive and strengthen all hair types. The brand’s ethos is centered around transparency, natural ingredients and formulas that keep their promises. This new serum includes five key ingredients, featuring hemisqualane to smoothen, soften, and increase shine without any unwanted weight, and olive leaf extracts rich in antioxidants for optimal hair health.

CleanJourney is available on Amazon

CleanJourney has recently made its debut on Amazon, so you can shop the clean beauty brand more easily than ever. The brand’s mission is simple: deliver affordable and ingredient-conscious products that are designed to appeal to Gen Z, a generation becoming more and more interested in knowing exactly what’s going on their skin. Everything is priced under twenty dollars, so you can try several items from the brand without breaking the bank.

Maybelline releases their newest tubing mascara in time for summer

Maybelline just released their newest innovation in tubing mascara, and it is perfect for combatting the dreaded raccoon eyes brought on by summer heat and humidity. The New York Lash Sensational Sky Tubes promises lasting length and volume for up to 24 hours, without any clumping, smudging or flaking. While waterproof mascaras may have a bad reputation thanks to their stubborn removal, Maybelline has you covered. A bit of warm water provides effortless removal, so you can keep your natural lashes healthy and intact.