Care down there: In need of some muff love?

It’s not often something, er, muff-related lands on my desk, so no surprise that products emblazoned with I Love My Muff (ilovemymuff.com) caught my eye. Lo and behold, these products do exactly what they promise, but what I love most is that they’re cute, sassy, and well, useful—all without being tasteless or over-the-top. Bonus points that the company was founded by Ritz Clinging, a Vancouverite whose focus (besides care down there) was on creating a biodegradable, non-toxic, paraben- and synthetic colour or fragrance-free, vegan product. I’ve handed out the Fresh Wipes ($22 for 25) to a few girlfriends, who may have laughed at the time—but I’m betting they used them, too. At Beautymark (beautymark.ca) and Kiss & Makeup (kissandmakeupstore.com).