Blue Eyeshadow Is Cool, Actually

Bored of the clean girl aesthetic? Let us introduce you to the hottest way to elevate a makeup look: blue eyeshadow.

If you grew up with a coloured lid fanatic for a grandmother (you’re not alone), you might be wondering: really? Blue? As much as the hue can sometimes get a bad rep, consider the many iconic moments in fashion and film when blue eyeshadow had a lasting impact on the beauty zeitgeist.

In the ‘60s, exaggerated doll eye makeup was often paired with a baby blue lid. In the ‘80s, films like Blue Velvet and Buffalo 66 solidified the look’s place in pop culture. Today, you might think back to Kate Moss’s unforgettable blue smoky eye in the ‘90s.

On the Fall 2025 runways, blue lids were decidedly back in style. Designers like Blumarine opted for sheer, shimmery slate blues while Sandy Liang went for vibrant, opaque aquas. Celebrities have quickly followed suit, as seen on Emma Chamberlain in her recent Vogue interview.

Regardless of whether you’re ready to paint your whole eyelid or intend to play it safe with an understated tint, there’s a blue eyeshadow for everyone. Scroll below for our fave products to shop the trend.

Eyeshadow Palettes

Charlotte's Palette of Beautifying Eye Trends in "Denim Dimension"

From deep indigo and light blue to matte and shimmer, Charlotte Tilbury’s Palette of Beautifying Eye Trends has got you covered. Aptly named Denim Dimension, it offers nine high-pigment shades in a range of finishes.

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Diorshow 5 Couleurs Eyeshadow Palette in "279 Denim"

Looking to invest in a luxury eyeshadow palette with multiple blue shades to choose from? The Diorshow 5 Couleurs in shade 279 Denim offers four blues with a neutral to balance it out. Creamy and long-lasting, this product will be a staple in your makeup bag.

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Nyx Ultimate Shadow Palette in "Vintage Jean Baby"

With a whopping 16 shades coming in a range of blues, neutrals and sparkles, this versatile palette offers the best bang for your buck.

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Eyeshadow Singles

MAC Eye Shadow in "Vibrant Dark Blue"

MAC’s eyeshadows have a seemingly endless selection of colours, and blue is not an exception. They come in compact, single shades, with five different variations of blue to choose from.

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Clinique All About Shadow™ Single in "Lagoon"

Clinique's All About Shadow Single in the shade "Lagoon" is exactly what you imagine when you hear the words “blue eyeshadow.” Simple and surprisingly timeless, it will undoubtedly become the best part of your beauty routine.

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Lise Watier Dress Code Solo Eyeshadow in "Blazer"

Not all eyeshadows are made the same—case in point: Lise Watier’s Dress Code Solo does it differently. A vegan formula, paraben and fragrance free, enriched with Vitamin E…what more could you ask for?

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Liquid Eyeshadows

Haus Labs Hy-Power Pigment Paint in "Sapphire Blue"

Lady Gaga is the queen of colour, so it’s no wonder her beauty line, Haus Labs, offers the ultimate blue hue. The Hy-Power Pigment Paint is long-lasting and transfer-proof—perfect for a bold makeup look on a night out.

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Urban Decay 24/7 Glaze-On Liquid Eyeshadow in "Frost Boss"

Love a subtle shimmer? The Urban Decay 24/7 Glaze-On Shimmer Liquid Eyeshadow in the shade "Frost Boss" is a pastel blue to lavender duo chrome that screams understated yet chic. Plus, it’s super easy to apply with a built-in brush and anti-crease formula.

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Violette_FR Yeux Paint in "Dieu Bleu"

Want the best of both worlds? Violette FR’s Liquid Eyeshadow + Liner is the combo you’ve been dreaming of. The long-lasting and buildable liquid paint will add a rich pop of blue to a wing or a full-coverage lid.

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