The Best Ouai Products: What You Need to Try From Jen Atkin’s Insta-Famous Brand
If we had to pick just a few...
When Jen Atkin launched her haircare line, Ouai (pronounced way) at the beginning of 2016, it exploded with the same type of buzz as, say, Kylie Cosmetics and KKW Beauty. Since then, it’s racked up 372,000 followers on Instagram and has basically become the Instagram-famous haircare line. Like the Glossier of hair, you know?
You’ve surely seen Ouai on your feed, but in case you haven’t tried it yet (it’s available at Sephora, by the way), we’ve hand-picked five products that you should add to your cart to get a feel for the Ouai brand.
Best Ouai Products
Wave Spray
($26, Ouai)
Make no mistake about it: this is the first product in the gallery for a reason. It may very well be the best wave spray on the market. It adds actual movement and waves to hair, rather than sticky texture that you get with many salt sprays. And also, the SMELL. You won’t need perfume when you spritz this.