The Upcoming Beauty Product Launches That We Can’t Wait For in 2017

Now that 2017 is solidly underway, it’s time to discuss what really matters: beauty product launches. With twelve whole months of collabs, surprise releases and game-changing innovations ahead of us, we’ve rounded up our list of the products we’re most looking forward to, and have been since they were announced. From the most highly anticipated celeb makeup line like ever, to what will probably be the chicest fragrance in the world, browse the gallery below for our top picks of the beauty launches that we think will define 2017.

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Photography via instagram.com/badgalriri

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2017 Beauty Launches

Rihanna’s makeup line This not only tops my list of product launches I’m most eagerly awaiting, but also life events that I’m most looking forward to in 2017. If my bathroom walls could talk, they’d tell me to spend less time scrolling through photos of Rihanna when deciding what makeup look to do every day (I have yet to emerge looking like her, anyway). By using Rihanna-designed and approved products, half the battle’s already won. -S.M