Photography via instagram.com/jasonwu
Beauty & Grooming

The Beauty Looks to Pair With Your Erdem x H&M Scores

By Aimée Wice

Date November 8, 2017

There are certain special garments, like a gown slipped into for a black-tie event, that dictate grooming patterns to match. (Laissez-faire chipped nails have no place on a red carpet.) But in everyday life, there’s a little more room to play. That doesn’t mean there aren’t specific choices that can really enhance an ensemble, though. With the drop of Erdem’s highly anticipated collab with H&M, we picked our top five looks and how to really make ‘em pop with a little dab here or swipe there, whether you’re lucky enough to have scored a piece, or are just dreaming of the fantastical collection.

Open full screen gallery
Open full screen gallery

Photography via pinterest.com

Open full screen gallery
Open full screen gallery

Photography via pinterest.com

Open full screen gallery
Open full screen gallery

Photography via instagram.com/jameskaliardos

Open full screen gallery
Open full screen gallery

Photography via instagram.com/jasonwu

Open full screen gallery
Open full screen gallery

Photography via instagram.com/oscardelarenta

1/10

Erdem x H&M

A classic pantsuit is given a modern twist here with a non-traditional floral pattern and a masculine silhouette.

2/10

Erdem x H&M

Play up the both the colour palette and femininity with a bold red lip — we love this modern colour for its standout abilities and flirtatious vibes. Apply directly from the bullet, and choose a creamy-matte consistency.

3/10

Erdem x H&M

Evoking a romantic, vintage feel, this lovely lacy number is equal parts whimsy and ladylike.

4/10

Erdem x H&M

Keep things sophisticated with a fresh take on skin and go for a super dewy texture — a flat,
powdered complexion will fall flat in this blouse. Skip blush to avoid looking Victorian-era
costume-y, and instead gently buff a glossy bronzer into the high planes of the face for a
natural, in-the- now glow.

5/10

Erdem x H&M

Is there anything better than a juicy, soul-warming glass of red wine on a chilly autumn evening? We think not. This equally delicious and cozy sweater works a treat, too though, and does so while upping your style quota. The bracelet length sleeves paired with the slightly boxy cut and crop of this piece makes for great layering.

6/10

Erdem x H&M

Giving off a cool, carefree and yet polished vibe with a subtle and soft lip stain to enhance both the rich palette and soft texture. We love the backstage tip of applying colour to the lips and blotting together to soften the impact of a bold shade.

7/10

Erdem x H&M

A slight departure from Erdem’s quintessential floral prints, this coat still oozes feminine glamour. The wide-ribbon bow paired with a classic leopard print make for one elegant yet bold statement.

8/10

Erdem x H&M

Pair back makeup to avoid looking overdone, and instead flick on a sweep of an ever-alluring cat eye. Make it modern by playing with placement and texture; we love a slightly smudged outer edge to take it into 2018.

9/10

Erdem x H&M

Yep, even the most ladylike of us all could use some downtime in a soft and comfy pullover hoodie. Far from your ratty gym hoodie, this tailored piece looks right on track next to even the best street style stars.

10/10

Erdem x H&M

To enhance the athletic vibe yet add an element of polish, slick hair into a super sleek mid-pony; keep strands glossy and in place for a perfectly paired style.