Beauty by the decade: The hair and makeup trends we got from each era
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Beauty is ever-evolving, and much like fashion, it’s cyclical. A trend cycle usually goes like this: good to bad to causing immense regret (remember the awful chunky highlights of the ‘90s?). And while you might not remember life before your bold brows, there were a few decades that encouraged them to be as pencil-thin as possible.
These passing cultural norms might be considered lol-worthy today, but we’re all about bringing back the bad and giving it a modern day makeover. Of course pop culture plays a huge part in these beauty resurrections. The influence of celebs on what’s in our makeup kits is nothing to joke about. One A-lister’s decision to swap out their red lipstick for a deep berry hue has the ability to cause the shade to sell out instantly. We’re diving deep into some of the biggest and baddest beauty trends from decades past.
See our breakdown of beauty trends by the decade.
Photography by Peter Stigter
beauty by the decade
1920s: Doll lips Before The Roaring Twenties, nice girls didn’t wear makeup. This new attitude towards glamour shifted after flappers took over and melded perfectly with a decade that celebrated jazz, dancing and Old Hollywood. Actress Clara Bow made the Cupid’s bow famous, and soon after women everywhere started shaping their smiles. And with the help of stencils and metal lip tracers, women’s now heart-shaped lips took center stage. But it wasn’t until the latter part of the decade that cosmetic entrepreneur Helena Rubinstein created a “self-shaping” lipstick that contoured the lip line with newfound precision.