Go Canada! Annabelle Cosmetics taps Shenae Grimes-Beech as the new brand ambassador

Shenae Grimes Annabelle Cosmetics

Shenae Grimes Annabelle Cosmetics

When Canadians come together in a big way we can’t help but feel a pang of pride. Case in point: iconic Canadian makeup company Annabelle Cosmetics has just announced their newest brand ambassador, Toronto-bred actress Shenae Grimes-Beech. This is basically like the beauty version of Team Canada!

Grimes-Beech, known for her work on 90210 and Degrassi: The Next Generation, has that girl next-door quality that’s necessary in a beauty brand ambassador—perhaps it’s due to her enviable wavy hair and a megawatt smile? “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” Grimes-Beech said, via press release.

Beyond her on-screen appearances, she runs an alt-lifestyle blog with her hubby Josh Beech, which showcases her edgy style (remember the black wedding dress?) and fun-loving lifestyle. So it’s fitting that she was brought on by Annabelle Cosmetics, a company known for their playfully-coloured products. The first campaign image drives the colourful message home, showcasing a vibrant blue mascara that perfectly complements Grimes-Beech’s brown eyes. We can’t wait to see all what the rest of this partnership will bring as it unfolds over the coming months.

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