What’s in your bag, Adrienne Shoom?

Attention Joe Fresh fanatics. Today, we bring you the woman behind your favourite spring (and summer, and winter…) visions. As the brand’s style director, Adrienne Shoom heads up all styling and imaging for all of its marketing campaigns, print ads, commercials and in‐store visual campaigns. She’s also the champ behind the brand’s much-anticipated fashion week shows. So, how does she do it all? Here’s at least a partial answer.

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