They said/We said: We’re sad to see D&G go (even if it means more Dolce & Gabbana)

Date September 22, 2011

Stefano Gabbana and Domenico Dolce shot by Vittorio Zunino Celotto/Getty Images

Rumours have been circulating for months that Dolce & Gabbana’s D&G line would soon be folding, and the announcement came this morning that now is the time, making today’s Spring 2012 runway show the last.

D&G was created as a sort of younger, fresher, and cheaper alternative to the traditional line, but lately retailers have noticed that while the pieces are popular, the prices were getting too high. Having a roughly similar price point was hurting both brands, so while this decision isn’t a surprise, neither is it a huge disappointment. While some European retailers are confused by the decision, claiming that the D&G line was far more commercial and popular for shoppers, the designers said in a press statement that the decision will bring “even more strength and energy to [their] collections.”

THEY SAID….

Anonymous Italian retailer: “[Domenico Dolce and Stefano Gabbana] want to focus on one single brand, Dolce & Gabbana. I don’t understand, because D&G is a line that makes 400 million euros [$531 million], it’s young and flexible and it’s doing really well. … Domenico and Stefano are clever, though, so they must have thought this out and consider it a wise strategic move.” [WWD]

WWD: “D&G has been a significant driver of the company’s growth, but the decision could expand the scope of the signature line.” [WWD]

Fashionista: “Dolce & Gabbana has had its share of troubles, including tax evasion charges for which the designers were eventually acquitted. But other businesses, such as its fragrances and young color cosmetics business, have re-energized the company. This is obviously a move to redefine and strengthen the Dolce & Gabbana signature label.” [Fashionista]

WE SAID….

Susie Sheffman, fashion director: “I’m sort of sad to say that this will mean one less real good old-fashioned fashion show for Milan. The dynamic duo at Dolce and Gabbana really know how to put on a feel-good, all out show and that vibe will definitely be missed in seasons to come. D&G has always been the more spirited little sister. I look forward to seeing its influence permeate the grown-up collection!”