The skinny on Carine Roitfeld’s multi-lingual magazine/magasin/tijdschrift/revista

Photo by D Dipasupil/FilmMagic/Getty Images

Photo by D Dipasupil/FilmMagic/Getty Images

Carine Roitfeld has finally let the fashion world in on the nitty-gritty of her new magazine, CR Fashion Book (or CR for short). The magazine will feature Carine’s loopy signature (the one we saw in every issue of Vogue Paris) on the cover and have unconventional sections like “Muses” and “Icons.”

Considering she (maybe) got booted from Vogue for a tres risqué editorial featuring little-girl model Thylane Loubry Blondeau, we’d expect Roitfeld to shake things up.  For starters, the magazine will only have spreads and long-format articles. Any front of book shopping, art or event pieces will be put on the website. And even though it’s an English-language magazine, articles will be printed in the author’s native language with translations at the back. Lara Stone writing in Dutch? Pedro Almodóvar in Spanish? It’s an interesting concept to be sure, but we can’t help thinking all the flip-flopping will make us a little dizzy.

Nonetheless, advertisers like Chanel, Gucci and Louis Vuitton seem to be more than intrigued. It might have helped that, for the first time in her career, Roitfeld showed up to ad meetings.

So what does Roitfeld have to say about all this? “The name’s not a big surprise, but oh well.” Oh well is right! We, for one, can’t wait to get our hands on it.

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