Former Band of Outsiders Designer is Launching An Affordable Clothing Line

Scott Sternberg, who founded Band of Outsiders back in 2004, parted ways with the Los Angeles cult label in 2015 over rumoured financial turmoil. Now, he’s back with a new preppy-cum-granola clothing line called Entireworld set to launch Monday April 2^nd.

In a two-and-a-half minute long video intro for the brand, which features images of garbage, nuclear bombs juxtaposed against celebrities and famous advertisements set to swelling music, Sternberg discusses the seed for his new venture: “I started thinking about this idea of utopia, building a perfect world from scratch. A blank slate with a sense of logic and integrity, optimism and purity,” he says. The line’s name, Entireworld, stems from a holistic conception that all living organisms on Earth are interconnected.

It’s all pretty woo-woo for a clothing brand, especially one that appears to consist primarily of plain oxford shirts, white underwear and striped t-shirts. Will the revolution really be basics? Isn’t that sector of the market already cornered by Everlane? Muji? Uniqlo? Heck, even The Gap?

Sternberg promises that his line will be “democratic…without compromising anything about the design or the quality.” GQ reports that the oxford button-down will retail for $95, t-shirts will start at $30, and socks and underwear will go for less than $20.

The price point may be democratic enough, but Sternberg doesn’t make any specific claims about whether the line will embrace sustainability measures, supply chain transparency, ethical manufacturing etc.

While utopias tend to end badly – anyone else watched Wild, Wild Country on Netflix yet? – if fawning tweets are any indication, Entireworld is already on track to becoming a major success story. As Sternberg signs off in the video, “F*** it, let’s do this.”