This Ballet Brand is Making Pointe Shoes for Women of ALL Colours
Because there's more than one shade of nude
Pointe shoes and ballet tights traditionally come in three colours: white, nude and light pink. The idea being that tights and shoes should give the illusion of a seamless leg extension—a perfect line. Pointe shoes typically aren’t meant to stand out, they’re meant to blend in.
But not every ballerina was born ballet pink from head to toe. In order to achieve that same perfect line, dancers of colour must spend hours colouring their shoes by hand with makeup or messy dies. The ballet world has never been a model of diversity, and pointe shoe brands aren’t helping.
In an interview with BBC, Washington Ballet dancer Brooklyn Mack explains,”Not being able to buy shoes is a reminder that you are an anomaly and that you aren’t given the same consideration as other dancers.”
Mack isn’t the only dancer who feels this way, and ballet brand Gaynor Minden has taken notice. The American pointe shoe and accessory company announced on Facebook that they are releasing two new base colours of pointe shoes: Espresso and Cappuccino. The feedback from dancers will warm your heart.
Loving this early feedback from #GaynorMinden wearer @annellysemunroe on one of our ?NEW? base colors for pointe shoes! Soon, our shoes will be available in Espresso (pictured) and a lighter color, Cappucino. Stay tuned, more info to come! ? "Gaynor Minden is reaching dancers where it counts. Now—because the color of my Gaynors compliments my skin tone—I no longer have to dye my shoes. This leaves me with a cheerful smile each time I wear them, and it allows me to spend more time focused on my work, which is ultimately to dance with ease, comfort, elegance, and grace. I truly admire the fact that Gaynor Minden is appealing to the diverse world of dancers!" #MadeThisWay #pointeshoes #browngirlsdoballet #gaynorgirls
We think that Gaynor Minden is right en pointe with these new inclusive nudes, and hope that other ballet brands are taking notes.