New York: South by southwest at William Rast

WILLIAM RAST Fall 2010. Hair by Thomas Dunkin for Sebastian Professional

WILLIAM RAST Fall 2010. Hair by Thomas Dunkin for Sebastian Professional

Justin Timberlake and Trace Ayala, the men behind the William Rast label drew a packed house for their Fall 2010 collection.  Right from the start the all-American mood was set with a live rock version of the U.S. national anthem. The patriotism continued throughout the runway show with a down home mix of denim (in every wash possible) and Southwest vibe from the oversize gunslinger coats, fringed vests, Navajo blanket ponchos, beaded headbands and coon-skin caps, the latter two over super-tousled hair (courtesy of Thomas Dunkin for Sebastian). Leather played a key role but this time around it was cleverly mixed with other fabrics and textures to create an overall meatier collection than season’s past.

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