The YouTube rabbit hole is something we all know too well. You click play on a recommended Cardi B music video, and 30-minutes later you’re watching a four hour golden retriever puppy cam live stream. How did I end up here?! How did YouTube know exactly what I needed to see?! What kind of crazy machine learning is going on here?! Between all of my Google accounts and devices—I’m a recent iPhone to Pixel convert!—I sometimes think my technology knows what I’m thinking before I do. (Sure, it’s freaky. But it saves me a lot of time.)
And so, when it comes to discovering new content, there’s no one I trust more than YouTube. Which is why I am thrilled that YouTube Music, the platform’s highly anticipated music streaming service, has finally launched. The app takes what you love about listening to music on YouTube, and organizes it into a personalized, pretty little package on your mobile and desktop.
Which, you know, kind of makes it sound like YouTube Music is just doing what every other streaming service does. Trust me, it’s not. This app knows where you are, what you’re doing and what you like listening to. It has a massive catalogue of music that includes tradition albums, as well as live performances, music from unsigned artists, covers, remixes and more. And, with its Google assisted smart search, it actually knows what your thinking. Here’s everything YouTube Music is doing different, hot off this afternoon’s press release:
It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or Distrito Latino for Latin pop hits of the moment.
Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. So you can go check out that brand-new Degrassi-themed Drake video.
Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan).
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