Go Behind the Scenes of Re\Set’s Toronto Fashion Week Ad Campaign—Shot At the ROM!

We recently had the chance to hang out on the set of Toronto’s RE\SET™ ad campaign for the upcoming shows at Toronto Fashion Week , which kick off on Tuesday September 4th and last until the 6th. Shot at the ROM by Maya Fuhr, the location was chosen to communicate a particular message. “Canada currently doesn’t recognize fashion as an art form, so we wanted to place our designers within an artistic institution, to show that fashion does belong in a museum,” says Dwayne Kennedy, fashion director of the Collections, who launched Re\Set last year. “The ROM itself actually has the third largest collection of textiles in the world so we thought it was a perfect fit for this shoot,” he says.

Starring Canadian ’90s model Kirsten Owen, with hair by Jorge Joao, each shot was set in five various locations throughout the museum with Owen wearing pieces from the designers who are showing. “We wanted each one to have a bit of a personality so we matched it up in terms of fashion and spaces that way,” says Kennedy. (P.S. Sid Negium got the Iris van Herpen exhibit as his backdrop.)

Beauty Boutique by Shoppers Drug Mart is the exclusive makeup partner, with the team being led by makeup artist Simone Otis. Watch the video below to hear about what Otis did for the shoot.