Rimmel London is the Latest Beauty Brand to Appoint a Male Ambassador

Date January 30, 2017

Following in the footsteps of CoverGirl and Maybelline, Rimmel London is the latest beauty brand to announce a male YouTuber as their ambassador.

British YouTuber Lewys Ball is only 17 years old but has amassed am impressive following of 49,000 on Instagram and 157,000 on YouTube.

Get ready to Live the London Look. Super proud to announce I’ve joined @rimmellondonuk as one of the faces of their 2017 campaign. Make sure to follow them and share your #LL here. #rimmel #livethelondonlook #edgeyourlook #ad

A photo posted by lew (@lookingforlewys) on Jan 18, 2017 at 10:37am PST

“So happy to announce I have joined the Rimmel family as their ambassador for their new campaign,” Ball wrote in an Instagram caption. “Get ready to Live the London Look. Unpredictable, authentic, dramatic – the London Look is whatever you want it to be no matter where you are in the world. Makeup is for everybody to wear, it doesn’t matter who you are.”

Watch the campaign video, which also features Cara Delevingne, below.

https://www.instagram.com/p/BPxuWMVANQv/?taken-by=lookingforlewys