A Real-Life Witch Just Released Colour-Changing “Mood Hair Dye
Who doesn’t love mood rings? Literally no one! Taking the concept one step further, however, is real-life witch Lauren Bowker, who’s come out with colour-changing “mood” hair dye. Bowker told Dazed that she’s “always been into the occults and into mixing stuff. Even as a kid I used to mix bath potions, and was really hands-on with the stuff I had around me, making new products out of them, without even knowing I was doing it.”
For the sceptics out there – here's a behind the scenes of me just playing in the lab! And before you all start – it is real hair, it isn't toxic and it can be done on yours. In any colour. Because we love science and we love innovation and we work hard to make it magick ?⚖️?⚗️??? #nofilter ?❤️? #magick #seetheunseen @kierantudorhair
She revealed the game-changing hair dye on her Instagram account, @theunseenalchemist, and explained the science behind the product.
An idea is only an idea untill someone makes it happen! 6 months ago @ilikegrey and I were watching The Craft and It dawned on me that their world was now! If you can believe it you will see it! And why wouldn't you!? #seetheunseen #magic #womenininnovation #science #alchemy #curiosity #modernwitch #ideas #innovation #chemistry #materialgirl
“When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different colour, so it’s like a chemical reaction,” says Bowker. “However, we also work with ones that change their structure, which gives you a light refraction instead, so it’s more like a prism colour change. On the outsider’s version of what the technology does, it changes its colour to temperatures. So we tuned those so that if you’re inside you get one colour and if you’re outside you get another colour. If you have red hair and you’re in the wind it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the colour changes to correlate with those.”
Watch the insanely mesmerizing video below.