Charlotte Tilbury’s New Dry Mask Is a Multi-Tasker’s Dream

Makeup artist Charlotte Tilbury arrived at the penthouse suite of The Standard hotel in New York City’s East Village wearing form-fitting pink monogrammed silk pyjamas—the same ones that 30 or so beauty editors were gifted upon arrival—ready to host one hell of a sleepover. From a screening of Some Like It Hot to a popcorn machine to dating advice dished out by the platform-heel-teetering Tilbury herself (OH: “Everyone needs to have a slutty phase”), this was a hangout of epic proportions.

But it wasn’t just pillows and giggles; we had gathered for a preview of her multi-use Instant Magic Facial Dry Sheet Mask ($27, charlottetilbury.com). You put the sheet on, securing it with loops around your ears, and the heat created by massaging your face for a few seconds releases the actives. That’s when micro-vectors—tiny bubbles that can penetrate the epidermis—get to work, delivering 85 per cent active ingredients.

“With wet masks [where water is the main ingredient], you only get two to three per cent,” says Karine Théberge, founder of Biomod, the Canadian lab behind the innovation. “I’m always looking for breakthrough technology,” says Tilbury, who is a self-professed multi-tasker. “I’ve worn it in the back of taxis, while doing my work and in office meetings.”