Beauty Brands Pride 2021: Touchland Pride Month
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11 Beauty Brands That Are Giving Back for Pride Month 2021

This year, make a positive impact with your wallet by supporting brands that are giving back to the community for Pride Month 2021.

Happy Pride Month! While Pride Month 2021 might look a bit different than usual (though it probably looks pretty similar to Pride Month 2020…) with most events taking place virtually, there are still so many ways to enjoy everything this month has to offer. One way to do that is by turning to beauty brands who are giving back for Pride Month 2021 via Pride collections that directly benefit the queer community thanks to donations and pledges. This year, make a positive impact with your wallet by supporting brands that give back to the community.

Below, we’ve rounded up 11 beauty brands that are giving back for Pride Month 2021.

NYX Cosmetics

NYX Cosmetics is continuing its partnership with It Gets Better Canada this year and will be donating 100 percent of the proceeds from its 2021 Pride Collection — up to $25,000 — to the organization. This year’s Pride Collection is inspired by the underground ballroom culture of the ’80s and ’90s and features the Shape Loud Matte Duo Lip and Metal Play Pigment Palette.



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A post shared by Kiehl’s Since 1851 (@kiehlscanada)

The skincare brand has partnered with the Get REAL Movement, a Canadian non-profit organization focused on combatting 2SLGBTQ+ discrimination, racism and bullying in schools, summer camps and workplaces. To support the partnership, which kicked off on May 17, the International Day Against Homophobia, Transphobia, and Biphobia, Kiehl’s has teamed up with a Toronto-based 2SLGBTQ+ artist, Tim Singleton, to produce original artwork for the brand’s Ultra Facial Cream. The limited-edition cream will retail for $80, and proceeds of every product sold will be donated to the Get REAL Movement, up to $15,000.



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Instagram’s favourite hand sanitizer brand, which is based in Miami, is donating 10 percent of sales from their Rainbow Collection to Pridelines Community Center in Miami throughout the month of June.



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A post shared by HipDot (@hipdot)

HipDot has partnered with drag icon The Spiciest Meatball and between now and September, will donate 10 percent of the sales from the brand’s Diamond Diva Eyeshadow Palette and Pride Bundle to the LGBTQ Freedom Fund. The bundle features an eyeshadow palette, blending sponge, eyeliner and mascara.

Inked by Dani


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Temporary tattoo brand Inked by Dani will donate proceeds of its Pride Collection, which features temporary tattoo rainbows and peace signs, to The Trevor Project, the leading U.S. organization providing crisis intervention and suicide prevention services to LGBTQ youth.


Lush will donate 100 percent of the sales price of its Charity Pot Body Lotion to supports small grassroots organizations working in the areas of human rights, animal protection and environmental justice. And throughout the month of June, when customers purchase a Charity Pot in-store, the packaging will feature one of the brand’s Charity Pot partner organizations fighting for LGBTQ2+ rights, including API Equality-LA, Mississippi Safe Schools and Solutions Not Punishment Collaborative (SNaPCo).

Burst Floss


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Burst Oral Care has teamed up with designer Christian Siriano on a limited edition floss and will be donating $25,000 of the proceeds to The Trevor Project.

Kush Queen


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A post shared by Kush Queen Shop (@kushqueenshop)

A portion of the proceeds from Kush Queen’s Pride Collection, which includes a glow-in-the-dark bath bomb and CBD lube, will be donated to AsylumConnect, the world’s first tech resource platform for those fleeing persecution due to sexual orientation or gender identity.



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A post shared by Morphe (@morphebrushes)

100 percent of net proceeds from Morphe’s Volume 2 Live with Love Artistry Palette will be donated to The Trevor Project to help fund 24/7 suicide prevention & crisis intervention services for LGBTQI+ youth.

Boy Smells


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A post shared by Boy Smells (@boy__smells)

Fragrance and candle brand Boy Smells has committed to donating a minimum of $100,000 to The Trevor Project, with 10 percent of the proceeds from each sale going directly back to support the essential services they provide.


Canadian beauty brand LASHGOD will be donating 50 percent from each purchase of its Pride Month lashes to Casey’s House, Canada’s first and only stand-alone hospital for people with HIV and AIDS.

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