In recent years we've seen a lot of companies morphing to become more inclusive, either by featuring plus size models or no longer retouching their photos etc. But if other brands have started to gradually dip their toe into inclusivity, Aerie has jumped right in--cannonballed, in fact.

American Eagle

Style

CoverGirl

Beauty &amp; Grooming

"Now what others would perceive as an imperfection I have made into something more beautiful and made it more accepted than before."

vitiligo

Aerie's New Campaign Is Its Most Inclusive to Date

CoverGirl's Latest Campaign Features a Model With Vitiligo

The Inspiring Reason This Woman Turns Her Vitiligo Into Body Art

This Makeup Artist's Work is Raising Awareness About Her Skin Condition