“It’s taking away from the authenticity of skateboarding, because so many people who don’t skate are now wearing all the skate clothes" – Skate Kitchen's Danielle Melendez on how the industry's co-opting of skateboarding fashion is affecting skate culture.

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“We were almost ready to give up" says director of innovation. I guess you could say the innovative new Vans custom techniques were a half-pipe dream.

skateboarding

See How Skateboarding Is Infiltrating Fashion With Our Spring 2019 Photoshoot

Montreal Skateboarder Annie Guglia Is Becoming the Role Model She Never Had

We Get a Preview of the Upcoming Vans Custom Options for 2018 and Beyond

The Fashion Girl's Guide to Skateboarding

An ode to Vans on its 50th birthday