The brand, inexplicably, has translated its failure amongst fashion insiders into a success with Hollywood's A-listers, who have been donning the label with such regularity that emails from its PR team have become frequent, familiar visitors in my inbox.

Red carpet

Style

There was Lady Gaga’s icy blue hair, Cody Fern’s hoofed Margiela boots and an overwhelming abundance of frills.

Lady Gaga

Celebrity Style

Beauty &amp; Grooming

Movies

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Celebrity

Chanel

Holt Renfrew

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Yves Saint Laurent

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