Her last name may be Baldwin, but she's a total Betty.

Hailey Baldwin Beauty Evolution: From Fresh-Faced Pre-Teen to Blonde Bombshell

Hailey Baldwin

Beauty &amp; Grooming

For someone with more than 10 million Instagram followers who literally makes her living by being looked at, Hailey Baldwin isn't too fond of attention.

Cover Star Hailey Baldwin Talks Family, Fame and Religion

Print edition

FLARE

Celebrity

Both models are L'Oréal Professionnel's newest hair ambassadors.

hailey baldwin hair

Hailey Baldwin's Beauty Evolution: From Fresh-Faced Pre-Teen to Blonde Bombshell

Cover Star Hailey Baldwin Talks Family, Fame and Religion

Hailey Baldwin And Taylor Hill Just Nabbed A Major Beauty Contract