L'Oréal Paris Canada has announced the launch of a new virtual makeup service in partnership with Shoppers Drug Mart that lets customers digitally try on the products before buying.

L'Oréal Paris Canada Launches New Virtual Makeup Service

L'Oréal Paris

Beauty &amp; Grooming

Diane von Furstenberg uses AR to throw world's largest launch party to celebrate opening of Statue of Liberty Museum. More than a billion people are invited to download the Statue of Liberty VR app and take a virtual tour of the iconic statue.

AR

L'Oréal Paris Canada Launches New Virtual Makeup Service That Lets You Try Before You Buy

Diane von Furstenberg Uses AR to Throw World's Largest Launch Party

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L'Oréal Makes Moves Into the Tech Industry (and Two Other Game-Changing Beauty Apps)