Aurora James, founder of Brother Vellies and the Fifteen Percent Pledge, is fashioning the future of economic equality.

Aurora James Is FASHION's April 2023 Cover Star

Aurora James

Style

Celebrity Style

The 15 Percent Pledge introduces an online database of Black-owned businesses, Nobis brings back #NoColdShoulder, plus more fashion news.

The 15 Percent Pledge Launches Database Of Black-Owned Businesses

Google

Sephora has announced it is taking up the 15 per cent pledge from Canadian designer Aurora James by dedicating more shelf space to Black-owned brands.

Sephora 15 Per Cent Pledge: Sephora to Sell 25% BIPOC-Owned Brands

Sephora

Beauty &amp; Grooming

As part of the Hudson's Bay 15 Percent Pledge, the Canadian-owned department store will dedicate 15% of shelf space to BIPOC-owned brands.

Hudson’s Bay 15 Percent Pledge Commits 15% Space to BIPOC Brands

Hudson's Bay

In this Aurora James 15 Percent Pledge interview, we chat with the Pledge founder and Gap model about inclusion and representation.

Aurora James 15 Percent Pledge: Almost One Year Later

The first RTW Kim Jones Fendi collection has the fashion world buzzing and Miuccia Prada and Raf Simmons give us something to smile about.

Kim Jones Debuts His First RTW Collection at Fendi + More Fashion News

Fashion Week

The Fashion Awards 2020 happened in a vritual format for the first time – and Canadian designer Aurora James was among the 2020 honourees.

Canadian Designer Aurora James Honoured at The Fashion Awards 2020

Canadian designer Aurora James' 15 Per Cent Pledge has made its way to Canada. Here's what you need to know and how you can help.

15 Percent Pledge

Aurora James Is FASHION's April 2023 Cover Star

The 15 Percent Pledge Launches Database of Black-Owned Businesses + More Fashion News

Sephora Canada Commits to Carrying 25 Percent BIPOC-Owned Brands by 2026

Hudson’s Bay Takes the 15 Percent Pledge

Aurora James On the 15 Percent Pledge, Almost One Year Later

Kim Jones Debuts His First RTW Collection at Fendi + More Fashion News You May Have Missed

Canadian Designer Aurora James is Honoured at The Fashion Awards 2020

Aurora James Expands 15 Per Cent Pledge to Include Canada