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Here’s All the Fashion News You Missed This Week

It’s Called Happy x Nature.

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The day has arrived! 🙌 Happy x Nature website is up and I can’t wait for you to explore and shop our happy little world we created. 💛💛💛💛 Our story is a love story really. A love of nature and all things natural. We love how nature makes beauty look so easy and effortless. And, that’s been our inspiration for our fashion and for our commitment to the environment. Our goal is simple – making you and nature happy with easy, free-spirited fashion that minimizes our impact on non-renewable resources. From the factories and mills we choose to packaging and garment tags, we’ll explore every option, always looking for eco-aware solutions. The skinny jeans is using 2 plastic bottles… Recycled. The fabrics we choose are a big part of our mission of striving to make a difference for this generation and generations to come. Airy cotton voiles, earthy laundered cottons and cotton flax are mixed with organic and recycled fabrics. We’re especially excited about Repreve®, made of recycled plastic bottle yarns. There’s no throw-away paper on our fashion. We use eco-friendly fabric tags and no plastic. Our shipping bags are bio-degradable and will decompose in just 12 to 18 months… so order everything you love, with no worries! We’re always looking for new ways to ensure that generations to come will be happy x nature. Take the scenic route with us! HAPPY SHOPPING ☀️

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Kate Hudson has Launched an Eco-Friendly Fashion Line

Perennial hippie chick Kate Hudson is getting into the ready-to-wear biz. Her new line, Happy x Nature — pronounced “Happy by nature” – is classic boho with an eco twist: many of the garments are made from fabric sourced from recycled plastic bottles and all of the shipping packaging is biodegradable. The line, which launched Thursday, appears to be online-only and is comprised of the kind of frilly floral dresses, fringe jackets, turquoise accessories and cowboy boots favoured by Mary-Kate Olsen circa 2005. It’s easy to imagine someone buying the entire collection for their annual Coachella trip. In an interview with WWD, Hudson describes the Happy x Nature customer as someone who is “inspired by the flowers and the colors that you see there in the sky and the sun.” The line will be run separately from Hudson’s athleisure line, Fabletics, which she founded in 2013. “[Fabletics] is about honouring your body and the importance of being healthy and being active. [Happy x Nature] is about fun and being free-spirited, but paying attention to how we treat our planet and how we create less waste,” she said. (WWD)

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Paris light🖤 @maxmara

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Carine Roitfeld has a New Job

The former editor of Paris Vogue may have recently announced she was stepping away from her magazine CR Fashion Book to focus on her branding agency, but that didn’t stop her from taking on a new role. Earlier this week, Carine Roitfeld was named a ‘style advisor’ at the Karl Lagerfeld brand, and will help define the direction of the brand in the wake of the founder’s recent passing. “I know all the Karl codes, so I want to make sure we feel a bit of Karl in the collections. Even though he was German, Karl had French taste — sophisticated, always very feminine,” Roitfeld told WWD. Roitfeld’s first collection is inspired by the viscerally modern Bahaus artistic movement, which is heavily associated with Germany in the 1920s and 30s, and will be released in spring 2020. (WWD)

Hailey Bieber for Levi’s.

Hailey Bieber is the Face of Levi’s 501 Jeans

Levi’s classic 501 jeans were first introduced in 1873 and throughout the course of their 146-year history they’ve never had a model representing them – until now. This week Levi’s announced Hailey Bieber, who took her husband’s name after covertly marrying Justin Bieber in September 2018, as the first-ever face of Levi’s 501 jeans. “The 501 is the embodiment of Levi’s’ democratic principals…It’s worn by minivan moms in the suburbs and hipster kids in cities and everything in between,” Levi’s chief marketing officer Jennifer Sey told WWD. “It never felt right before but we love Hailey’s energy and optimism. It felt like the right time to associate a face with 501.” Bieber said that she grew up “borrowing” Levi’s cutoffs from her dad, Stephen Baldwin, and claims, “they make me feel like me.” (WWD)

Patagonia Will No Longer Sell Fleece Vests to Finance Bros

“At the highest levels of power in the finance and tech industries, there is one gold standard, one unifying symbol that binds together all self-styled masters of the universe, all the titans of industry: the Patagonia Nano Puff vest with an embroidered corporate logo, also know as the Power Vest,” wrote Katie Notopolous in a Buzzfeed story breaking the news that the eco-friendly outerwear company is becoming more, um, discerning in terms of who they sell to. Buzzfeed was able to confirm that Patagonia has shifted their policy on corporate sales clients, and will focus on selling their wares to socially responsible B corps from now on. As the story goes, Binna Kim, president of the communications agency Vested, tried to place an order for the vests and received an e-mail reply that read, “Patagonia has nothing against your client or the finance industry, it’s just not an area they are currently marketing through our co-brand division.” Ooof. (Buzzfeed)