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Here’s All the Fashion News You Missed This Week

Hailey Bieber is gunning for Kylie Jenner's cosmetics crown, Adidas is launching fully-recyclable sneakers and more...

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The Biebers

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Hailey Bieber is Launching a Cosmetics Line

Hailey Bieber (née Baldwin) is taking a leaf out of Kylie Jenner’s book. The 21-year old model, who graced our October 2017 cover, has trademarked her last name in order in pursuit of building a beauty empire under the brand name “Bieber Beauty.”According to WWD, Bieber filed to trademark the company with the U.S. Patent and Trademark Office on April 10thunder the description the company will sell “beauty and cosmetic products. Bieber is no stranger to cosmetics, as she was the face of Bare Minerals just last year, and has also worked with ModelCo and L’Oréal. Though there is no information on what the line will include or where it will be sold, it’s an exciting prospect for Bieber and beauty fans alike. Hopefully Jenner, whose Kylie Cosmetics is currently valued at $900 million, has some tips to share. –Piper McDougall (WWD)

The Future is: Recycled Running Shoes

You already recycle coffee cup lids, glass bottles and cardboard boxes thanks to a new technological development, your sneakers might be the next object to earn a spot in your blue bin. Earlier this week, Adidas launched the Futurecraft.Loop, a sleek pair of sneakers made entirely out of recyclable materials. Derived from reusable thermoplastic polyurethane, each pair of sneakers can be returned to Adidas, where the company will grind the shoes back down into raw material which it will use it to fashion a new pair. “ Our dream is that you can keep wearing the same shoes over and over again…It is a statement of our intent to take responsibility for the entire life of our product; proof that we can build high-performance running shoes that you don’t have to throw away,” Eric Liedtke, an executive board member of Adidas told WWD. While eco-sneakers are certainly an exciting development, you won’t be able to get your hands on them just yet – they won’t officially be on the market until Spring 2021. (WWD)

Photo by Philippe Blet/REX/Shutterstock

Designers React to Notre-Dame Tragedy

A devastating fire at the Notre-Dame Cathedral in Paris left members of the fashion community reeling this week, with rivals Bernard Arnault and François-Henri Pinault both pledging hundreds of millions of Euros towards the redevelopment. WWD reached out to fashion designers for their perspective on the tragedy and the results were heart-rending. “Notre-Dame’s fire makes our soul ache, our consciousness tremble. My second metaphorical home is a few blocks away from that inestimable good. A great part of my medieval imaginary world is kept between those walls and no fire will be able to destroy it, ever. I wish Our Lady will come back to shine, as quick as a phoenix, as majestic as a dream. My heart is with her now,” Valentino designer Pierpaolo Piccioli said. “Notre-Dame Cathedral is an incredibly transportive place for me. It’s one of the few spots in the world where you feel a sense of calm even in a huge crowd. Back in the Eighties, when I was in my 20s, we would be very ‘Funny Face’ and go directly to Notre-Dame after checking into our hotel in Paris. It’s rare when an iconic building feels like an old friend,” Michael Kors added. (WWD)

H&M Collaborating with South Africal Label Mantsho

Palesa Mokubung, a South African who has been designing under the label Mantsho since 2004, has just earned a coup as the first African designer to nab an H&M diffusion collection. Mantsho, which translates to ‘black is beautiful’ focuses on vibrant prints and patterns and will inject some much-needed African perspective into H&M’s offerings. H&M began collaborating with high-end designers on diffusion collections in 2004 (with no less than Karl Lagerfeld) and each year, fashion fans look forward to scooping up designer duds for fast fashion prices. “We love how [Mantsho] works with colour, print and silhouettes enhancing the female shape in a flattering and playful way,” said Pernilla Wohlfahrt, H&M’s Assortment Manager for Collaborations and Special Collection, in a statement. “I cannot wait to share my passion and design with fashion lovers around the world,” said Mokubung, describing the collaboration as “a dream come true.” The collection will be available in H&M stores and online as of August 15th, 2019. (Press Release)