10 fashion and beauty startups that we’re excited about

It seems like new startups are constantly surfacing, looking to offer the latest technology or product. Which is great because we’re always on the hunt for cool, innovative companies. Whether they’re fashion or beauty related, or just plain cool, we need to know about the best. We’ve saved you the search and outlined the most important “who, what, where” of our favourite startups here.

See the top 10 startups that we’re excited about now.

Style Lend

Who: Lona Duncan

What: An app that allows users to rent a variety of clothing from outerwear to evening wear. It works when you can’t squeeze an entire wardrobe into a suitcase when traveling.

Where: Available in the US right now but we’re eagerly awaiting global expansion.

For: Globe trotters and anyone on the charity circuit.

Price Range: $10-$100+

Style ID

Who: Sarah Juma and Rachel Nicole

What: An app that helps you identify what your favourite characters are wearing on TV. Scanning shows like Scandal, Pretty Little Liars, and Girls, this app makes it easy to find and buy the exact item you’ve been coveting since your last binge-watching session.

Where: Available on the App Store and Google Play

For: TV junkies

Price Range: Free

Nineteenth Amendment

Who: Amanda Curtis and Gemma Sole

What: A website that offers independent designers’ collections to consumers pre-production. After ordering a piece of clothing, it’s manufactured in the USA and then shipped directly to you. Nineteenth Amendment allows designers a risk-free way to launch their brands.

Where: Clothing is manufactured in the United States and can be shipped internationally.

For: The ethically-conscious shopper who wants unique pieces in their wardrobe.

Price Range: $500+


Who: Joanna Griffiths

What: A lingerie company focused on aligning performance, technology and design. With Fresh Fix and Fresh Fix Air technology, Knixwear wants to keep you comfortable and sexy.

Where: The line can be purchased online or in over 500 retail stores across North America.

For: Women seeking a fresh alternative to the big box brands.

Price Range: $20-$38

Wear Your Label

Who: Kyle MacNevin and Kayley Reed

What: An apparel and housewares company working to promote mental wellness while de-stigmatizing mental illness. Their pieces are emblazoned with  messages like “It’s Okay Not to Be Okay.”

Where: Online.

For: Supporters of mental health initiatives.

Price Range: $20-$66


Who: Marta Lehzdyn and David Ricci

What: A monthly subscription service that delivers neckties and pocket squares right to your door. These playful accessories are carefully picked by expert stylists each month.

Where: Online.

For: Accessory mavens looking to amp up their suit and tie game.

Price Range: $39/month


Who: Andrew Grella

What: A mens-only makeup brand that offers colour correctors and concealers as well as a skincare products that are designed to subtlety enhance skin.

Where: Online.

For: Guys wanting to put their best face forward.

Price Range: $18-$99


Who: Robert Levine and Chelsea-Sarah Bradbury

What: Nail decals that can be customized with up to five of your own images. Brand your nails with a fav insta pic or monogram, making them uniquely you.

Where: Online.

For: Nail art devotees who want something extra special.

Price Range: Varies.


Who: Philip Krim, Neil Parikh, T. Luke Sherwin, Jeff Chapin, Gabe Flateman

What: A mattress that will contour to your body. Paired with Casper sheets and pillows, you’ll be living the dream each time you go to bed.

Where: The company has a New York showroom but the mattresses ship all over the US and Canada.

For: Those in need of more beauty sleep.

Price Range: $725-$1,275


Who: Christine Lo and Yann Gerardi

What: This site lets you to design and customize a dress according to your measurements. Your 100% custom dress will appear in the mail in 1-3 weeks after clicking order.

Where: Dresses are made in Taiwan and are shipped worldwide.

For: Designer wannabes.

Price Range: Varies.