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Cardi B Partners With Reebok + More Fashion News You Missed This Week

Why Was There So Much Tartan at the Victoria’s Secret Fashion Show?

Tartan is a traditional Scottish pattern that dates back to the 1700s, and also apparently one of the biggest inspirations for last night’s Victoria’s Secret Fashion Show. Last night, 36 hard bodied models walked the runway in various stages of undress and a surprising number of them were decked out in the Scottish plaid. Angel Gigi Hadid wore matching set bedecked with a sporran (a traditional Scottish waist pouch) and a billowing tartan cape. Other models sported tartan knee socks, kilt-inspired miniskirts, even tartan wings. Having a pattern that’s more closely associated with cozy flannels than skimpy lingerie appear on the Victoria’s Secret runway show was a bit of a head trip, but perhaps it has something to do with women’s desire to reclaim and redefine what is sexy for themselves, rather than relying on patriarchal-influenced definitions. (See also: the rise of prairie dresses.) What’s the next random thing that will be deemed sexy? Vera Bradley duffel bags? Knitting? Also, if you’re curious about the difference between tartan and plaid: Tartan is the name of the woven pattern and plaid is the name of the cloth the pattern is woven into.

Cardi B Partners With Reebok

Cardi B has been known to associate with plenty of brands, in particular Fashion Nova, but now she’s added another name to the roster she represents: Reebok. The 26-year old rapper has signed a deal with the footwear giant to promote the brand’s new Aztrek sneaker, a retro ‘90s-inspired clunker whose proportions rival the Balenciaga Triple S. It’s a canny move on Reebok’s part; Cardi B’s good-natured personality is infectious, as evidenced by her meteoric rise on the hip hop charts, and makes fans want to copy her every move. Earlier this year, Reebok partnered with the CFDA award-winning Pyer Moss on an athleisure collection titled ‘American Also.’ “When we are at our best we are with people who are comfortable living out loud,” Reebok’s president Matthew O’Toole told WWD. (WWD)

Have We Reached Peak Nostalgia in Fashion?

This week, Marc Jacobs announced he will recreate exact replicas of garments from his infamous 1992 “grunge collection” which got him fired from his position as creative director of Perry Ellis. While it’s an exciting prospect for fashion fans who never got to experience the collection the first-time around to have renewed access to these iconic clothes, it is merely the latest designer throwback in a particularly retrophilic year. Dior rereleased their early 2000s it-bag the saddle bag, Fendi did the same with their baguette bag, and Prada reissued their popular flame and banana prints from seasons past. This resurgence is rooted in nostalgia, which as Ken Downing, a senior VP at Neiman Marcus points out, offers security and comfort in uncertain times — but it’s also a dead end. In a world where what it takes to eke out success in the retail market is becoming increasingly unclear, it’s far easier to reissue old previously popular things than come up with new ideas. Right now, it appears that looking back is the only way to sustain the momentum brands have experienced in the past. We’ll see how long it lasts. (WWD)

A Rodarte Exhibition Has Opened in Washington, DC

Rodarte has joined the exclusive cabal of living fashion designers who have had retrospective museum exhibitions dedicated to their work. (The list includes Iris Van Herpen, Rei Kowakubo, Jean-Paul Gaultier, and more.) “Rodarte,” as the exhibition is titled, opens November 10th at the National Museum of Women in the Arts in Washington, DC and runs until February 10th, 2019. Designers Kate and Laura Mulleavy founded Rodarte in 2005 and have since proven themselves to be some of the most incadecent talent in fashion design working today. The show is broken down into recurring themes that have appeared in Rodarte’s design since the label’s inception: Magical Beautiful Horror, Black Swan, Northern California Roadmap, and Texture, to name a few. Each look will be mounted as it appeared originally on the runway, with hair by the label’s longtime hairstylit collaborator Odile Gilbert. (WWD)

 

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