Street Style, Toronto: 32 shots from outside the Balmain for H&M launch

The day has finally arrived. After weeks of nail-biting, edge-of-our-seat excitement, the Balmain for H&M collection has officially dropped as of this morning at 8am.

For every buzz-worthy collab that happens, we’re always just as curious to see the combat wear of the fashion enthusiasts on the scene. With many fans lining up since the wee hours of the morning (the first people in line were a couple whose wife actually got her hubby to line up on Monday afternoon), we’re not surprised to see many shoppers opting for comfortable athleisure looks (think joggers and sneakers) with a coffee in hand. The accessories game was also noteworthy with many opting for baseball caps and toques to mask the probable bedhead that we’re all prone to in the wee hours of the morning.

W recruited photographer Alexandra Votsis to check out the scene outside the Toronto Eaton Centre H&M location and snap the biggest shopping extravaganza of the year. Browse the gallery below to see the street style looks.

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