Celebrity Stylists Simone Harouche and Jamie Mizrahi Launch New Intimates Line, The KiT
The new line aims to help "take the guesswork out of getting dressed."
Is an intimates line the new beauty range? It would seem so given that Rihanna and Kim Kardashian West both have their own, and that celebrity stylists Jamie Mizrahi (formerly the creative director at Juicy Couture) and Simone Harouche have today announced the launch of The KiT.
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Creating The KiT has been an incredibly challenging, but satisfying journey. As friends and stylists, we know what it takes to get dressed. And through our work with women and women’s bodies, we wanted to create the undergarments that we found missing in the market, the items we were looking for in our own styling kits, and the pieces we knew every woman needed. As stylists, we’ve known that undergarments are one of the most important pieces of getting dressed. They're your second skin. They’re the first thing you put on and the last thing you take off. They’re personal, they’re intimate, they’re your foundation. And we wanted to create something that fit, felt, and functioned better… something for every body. It just so happens that after two long years of bringing this project to life, we’re launching The KiT in October during Breast Cancer Awareness Month. As women, we can’t overlook what that means to us and to the women in our lives who have been impacted by breast cancer. For our friends, for our sisters, for our moms. For Simone’s mom. It means a lot to us, it means a lot to The KiT, and to our commitment to the community of women we created this for. So instead of launching with some flashy, expensive campaign, we’re donating that money to the Women’s Cancer Research Fund, along with the support we’ll be giving all month long. During the month of October, we’ll donate 3% of every kit sold to @wcrfcure. And if you purchase from The KiT and post a selfie, tagging @thekitundergarments and #KitstoKickCancer, we’ll donate an additional $1 to the cause. Without further ado, here it goes. We’ll start things off. To our baby being born… To this journey we’re embarking on together… To what’s ahead for The KiT… We’re so excited for you to be a part of it. xo Jamie & Simone
Two years in the making, The KiT is the brainchild of the stylists – who among them count the Kardashians, Katy Perry, Jessica Alba and Nicole Richie as clients – and has been designed with women of all shapes and sizes in mind. Speaking to WWD about the launch, Harouche said, “We work with so many different women and different body types and we’ve seen what our clients go through, what our friends go through. Women always ask us, ‘What do you use for that? How did you get this look?’ We felt that the transition from styling to undergarments is the foundation of getting dressed.” Mizrahi adds, “We’re helping set the foundation for everything that you may be wearing. Undergarments are your second skin. They kind of set the tone. It’s the first thing you put on and it’s the last thing you take off. ”
The collection, which launched overnight, includes bodysuits, wireless bras and underwear, as well as sets (called Kits, naturally) named for occasions including the Cozy Kit and Strapless Black-Tie Kit. The pieces are available in seven shades and come in either bamboo cotton or a lightweight nylon-spandex blend. Given the pair’s background, there’s also handy things like breast tape, nipple covers and bra extenders on offer, too.
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Kate Hudson Age 40 @katehudson is one of the most confident, authentic, and positive women I know. She's a mother, a businesswoman, a friend, a sister, a daughter, an aunt, and to me, she’s always been a shoulder to lean on. Kate and I were pregnant at the same time—our kids are 3 days apart. She guided me through my entire pregnancy, serving as my best sounding board, and always gave me such great advice. She was there when my son was born. In the hospital, she taught me how to breastfeed. She’s that friend that pushes you to do better and be better even when you want to give up. We workout together, we go on adventures together, and through it all, I admire her every step, because she’s someone who’s grateful for all that her body does for her. So she eats well, she exercises, and more than anything, she loves herself. And she’s teaching her own kids how to love themselves, too. She’s constantly doing, pushing herself, and looking at the world in the most beautiful way—open to love and all the endless possibilities that life, and love, have to offer. Kate’s self-love inspires me, and continues to inspire us at The KiT. xo Jamie Kate is wearing the Classic Demi Bra in Forget Me Not and the Tap Short in Cinnamon. #KitstoKickCancer @wcrfcure
As for what sets the brand apart from its competitors, Mizrahi said, “I think the things that people are going to find the most interesting are the things they don’t really know about. Like the adhesive thongs, our pasties, our nude illusion body stockings; things that you haven’t really seen before. Hopefully people will start to understand how to use these things at home, people who don’t have a stylist.”
And to help people understand how to use the items at home, both women will share their styling tips and tricks on the brand’s website, via videos, meaning you can give your next look the celebrity treatment, without having to fly to Hollywood.
The launch follows that of Canadian celebrity stylist Karla Welch’s new styling service, Wishi, which pairs customers with other celebrity stylists to curate a new look (or a whole new wardrobe).