Saskatoon It girl: Jacqueline Conway

Saskatoon It girl: Jacqueline Conway

Saskatoon It girl: Jacqueline Conway

Editor: Sarah Casselman

Prairie belle Jacqueline Conway is the owner of Trend Blazer Marketing and a jazz, tap and lyrical dance teacher. But that’s not all this 27-year-old mover and shaker choreographs; she’s also the brains behind the Saskatoon Fashion and Design Festival (she’s the executive director) and Mix & Match Marketplace, a designer trade show for Regina and Saskatoon artists that targets the province’s nouveau fashion crowd. Conway relies on labels like Club Monaco and Rachel Roy for classic everyday staples and Zac Posen and BCBG Max Azria when she’s looking to create a little after-hours sizzle. Local labels Rebecca King and Laurie Brown—among those Conway has selected for pop-up shops and fashion shows—have found their way into her closet amongst her Joe Fresh and H&M finds. “Retail therapy is the best solution to a stressful workweek,” she says.

View Jacqueline’s shopping picks »