Meet Your New Favourite Heritage Outerwear Brand

Woolrich is now open in Yorkdale Mall

It all started with a small wool mill located on Little Plum Run in Clinton County, Pennsylvania. Woolrich, the heritage brand known for its heavy-duty parkas and rugged buffalo plaid hunting jackets, can trace their roots back to 1830 when John Rich arrived in northern Pennsylvania from England and built the mill where he handspun local wool into fabric and socks that he then sold out of a mule cart to local lumber camps nearby.

Shortly after the mill was established, the town became known as Woolrich, PA, where its headquarters still exist today. Woolrich has spanned eight generations and continues to be run by the descendents of John Rich. The first Woolrich store is now open in Toronto’s luxury Yorkdale Mall. The brand will continue to expand in 2018, adding stores in Vancouver and other urban Canadian markets.

Canadians are known for our ability to handle the cold. When the needle drops below zero, we go skiing or play pickup hockey rather than retreat inside. We’re serious about our jackets and we expect them to keep us warm. Woolrich understands that, which is why their Arctic Parka, which they designed in 1972 for outdoor workers laboring in the north of Alaska, has become a classic. The jacket uses a combination of duck down and feather insulation to maintain body heat in temperatures up to 40 below zero. The Parka is now considered an outwear classic, donned by everyone from Olivia Palermo to Adrien Brody to Arctic expeditioner Dale Andersen.

According to Andersen, “Maintaining personal comfort and warmth is always a challenge in the Antarctic and Woolrich has always been one of the best.” They may be engineered to withstand snow squalls and subarctic chills, but Woolrich parkas are also perfect for the expedition between the subway and your front door. Click through for a gallery of Woolrich’s warmest jackets that will keep you cozy in even the most frigid polar vortex.