What’s black and white and chic all over? Oh, just the Lottie Moss for Calvin Klein campaign

Date July 14, 2014

See the full Lottie Moss for Calvin Klein campaign here »

There’s a new Moss in town. Lottie, Kate’s 16-year-old sister, is following in the fashion footsteps of the iconic model/designer by starring in a series of photos for the Lottie Moss for Calvin Klein campaign. In collaboration with Mytheresa.com, the brand resurrects its most iconic designs for limited edition releases for the Re-Issue Project, in which little Moss simply stuns. Shot by photographer Michael Avedon and featuring boyfriend jeans and the iconic CK logo tees, we have a feeling minimalism (and Lottie Moss) is here to stay.

Earlier this year, the teen was signed to Storm, the same agency that helped launch her big sister’s career, so it’s only fitting she would keep the family tradition strong by facing this CK capsule. Too bad Mark Wahlberg doesn’t have a 16-year-old model brother because the Lottie Moss for Calvin Klein shoot could be a total ‘90s déjà vu. The collection features favourites from the 90s, reissued and reimagined for today’s generation. And if this whole thing wasn’t cyclic enough for you, photographer Michael Avedon is the grandson of Richard Avedon, the famed photographer who shot Brooke Shield’s Calvin Klein Jeans campaign in the ‘80s. Talk about coming full-circle.

The Calvin Klein Jeans x Mytheresa.com The Reissue Project is composed of nine classic CK items ranging from denim jackets to underwear and everything in between. And the fresh-faced blonde seems to capture the label’s minimalism-meets-sophistication essence perfectly (would you expect anything less from a Moss?). Available starting Wednesday, the collection ranges from $105 to $415. Time to get your normcore on because Lottie has just brought ‘90s back in the most stylish way.