Kendall Jenner is the face of Calvin Klein Jeans’ latest #mycalvins campaign
Kendall Jenner strikes again. After a stellar line-up of Fall 2015 shows, a new Estée Lauder campaign and the super hot Vogue spread of Hollywood’s New Brat Pack, Jenner is making fashion headlines again this week as the face of the new Calvin Klein Jeans #mycalvins Denim Series.
It was only a matter of time for the brand to name the It model a leading face in its new campaign, after Jenner posted a teaser four months ago.
According to the press release, this new series was sparked by the success of the #mycalvins social media campaign, thanks to a list of influencers that included A-list stars, models, musicians and athletes who showed off their love for the brand via selfies. With Jenner’s #mycalvins photo generating 865K likes to date, it was a no brainer for the brand to have the hot model to rep the collection.
“Kendall is a modern beauty who brings her youthful spirit and edge to this special Calvin Klein Jeans campaign,” said Melisa Goldie, CMO of Calvin Klein, Inc. “Kendall’s powerful fan base and global reach will further amplify the current cultural conversation surrounding the Calvin Klein Jeans brand and highlight this exciting limited edition.”
Inspired by the athleisure trend popular amongst the fashion crowd, a post-workout-looking Jenner and male model Simon Nessman, show off the collection (and their bods) in various denim rinses, as well as cropped tees, sweatshirts, sweatpants plastered with the Calvin logo.
“This series is an expression of the athletic trend that’s happening right now,” said Kevin Carrigan, Calvin Klein Jeans’ Global Creative Director. “I designed an assortment of unisex tees and tops to be mixed with denim in elevated street styles. These are the ideal wardrobe essentials for an active, youthful lifestyle like Kendall’s.”
The limited collection will be rolling out on April 15th on openingceremony.us and be further distributed to calvinklein.com on May 15th. Mark it on your calendars, because with denim and sport chic being two of Spring 2015’s most wearable trends, it’s going to be a sell-out.