gigi hadid reebok
Photograph courtesy of Reebok

The Fashion News You Missed This Week

Here's what had everyone talking.

Burberry launched its own video game, B Bounce

gigi hadid reebok

Fashion and tech are merging more than ever before at the moment, and British luxury brand Burberry has jumped on board with the launch of its first video game. The premise is simple: you choose a Burberry coat for the Burberry deer (designed by Riccardo Tisci) to compete in, and then race the little guy to the moon as you collect points along the way. Rewards come in the form of specialized GIFs, virtual products and prizes. Plus, players in Canada have the chance to win a very real coat from the brand. Get started here.

Gucci revealed the destination for its Cruise 2021 show

Gucci announced that it is taking the fash pack to the United States next year for its 2021 Cruise show. The show is scheduled to take place on May 18, marking Alessandro Michele’s second Cruise show in the country. However, the brand did not reveal the exact location of the show. The announcement follows a similar theme to Prada which announced its intention to show Cruise 2021 in Japan on May 21 without disclosing where. Watch this space.

Holt Renfrew launches 15 exclusive Loewe handbags to support #knotonmyplanet

gigi hadid reebok
Photography by Daniel Harrison

If you like your fashion to come with a side of philanthropy, you’re in luck. Holt Renfrew has commissioned a limited-edition hand-beaded bag ($2,300) from Loewe to support the Elephant Crisis Fund’s #knotonmyplanet initiative. Only 15 of the impossibly cute carryalls have been made, and 100 per cent of the proceeds from the sale of the bags will be donated to the organization. Doutzen Kroes, the global ambassador for #knotonmyplanet, spoke to FASHION about the project: “For me, the beauty of this bag is about more than how beautiful it actually is; it’s also about what it represents: the craftspeople at Loewe who created it; Holt Renfrew, which is dedicating the proceeds to protect elephants; and the women of the Samburu Trust, whose incredible beading is detailed in each bag and whose work is being highlighted in such a way. It’s all very special to me.” Large enough to fit your keys, your phone and a lipstick or two, it’s good for you and even better for the elephants.

The second Gigi Hadid x Reebok capsule dropped

After announcing their partnership back in November, Gigi Hadid and Reebok are back with a highly anticipated second drop of products. In a release, Hadid explained that the collection was inspired by her childhood spent outdoors. “Everything about the outdoors inspires me. The light, the colours, the energy, the complexity. My season two collection is meant to support you, work with you, work with the temperatures, with the environment,” the model said in a release. The collection includes one-shoulder sports bras, vests, tracksuits and sneakers in a palette of blue, khaki and monochrome. The collection is available to shop now.

Furla opened its first boutique in Canada

Photograph courtesy of Furla

Luxury Italian brand Furla opened the doors to its first Canadian boutique this week. Located in Yorkdale Shopping Centre, the 1,495 square-foot store is home to the brand’s womenswear, footwear and accessories offerings. Increased interest from Canadian consumers on the brand’s e-commerce site inspired the brick-and-mortar store. Additionally, the brand confirmed it will offer a dedicated Canadian e-commerce site from January 2020.

Club Monaco launched a pop-up shop with The Ordinary

gigi hadid reebok
Photograph courtesy of Club Monaco

Canadian brands Club Monaco and The Ordinary have teamed up on a exclusive pop-up in Club Monaco’s Bloor Street store that will run until January 2020. The pop-up highlights some of The Ordinary’s best products and Club Monaco’s key essentials. Plus, the brands have created a limited edition co-branded holiday set which is only available for purchase at the pop-up. Over the course of the next 10 weeks, the space will also play host to classes, workshops and intimate conversation series.