Fashion news: Eau de Bruce Willis, Marc Jacobs’ book store, and Evan Biddell wants you to buy that dress you borrowed

Photography by Jenna Marie Wakani

Evan Biddell is tired of a culture of rampant dress-borrowing. He tweeted this morning: “ok ok, that was a little harsh, but 90% of my clients are Fabulous women, and if they are all borrowing outfits, I only sell 10% of the time.” Then he asks: “HOW IS THIS SUPPORTING CANADIAN FASHION??????????” His solution? “maybe its a matter of becoming organized? we could all have the same policy? you wear it, you buy it. sounds fair to me.” After all, exposure doesn’t mean much if it never turns into a sale. Biddell’s frustration may stem from this weekend’s Juno Awards–which will surely feature many borrowed frocks. He followed up his comments with “does anyone watch the canadian pop music awards anyways?” [Evan Biddell Twitter]

Another day, another celebrity fragrance line. Except this time, it’s a male celebrity creating a signature scent: Bruce Willis is launching a fragrance set to be released in July. Eau d’ie hard maybe? [Styleite]

Jennifer Aniston‘s perfume has been named–Lolavie–and campaigns have come come out that feature Aniston a tousled Califorina girl. [Racked]

TheOutnet‘s super-hyped $1 sale was pretty much a bust. Thousands went through a byzantine RSVP process only to have the website crash and burn when they tried to buy. The event started at 6:46 a.m. EST and some British and European folk got their hands on a few things, but sale was closed less than 90 minutes later.  [Guardian UK via The Cut]

Alexander McQueen: Genius of a Generation–the first book on the designer since his death–is set for release next month. It combines his life story with 120 pictures that help to “demonstrate how McQueen’s vision eclipsed mere ready-to-wear…” [Catwalk Queen]

Estée Lauder has taken on two new brand ambassadors, Liu Wen and Constance Jablonski. Wen is the brand’s the first Chinese model and Jablonski is the first French woman to land a Lauder campaign. [Fashionista]

Marc Jacobs is opening a book store in Manhattan with the cheesy-yet-great name, Book Marc. [Gawker via Refinery29]

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