Christoffer Lundman of Tiger of Sweden Talks Creativity and Champagne

While in Toronto to celebrate his first collection as head of creative and design at Tiger of Sweden, Christoffer Lundman graciously took our version of the Proust Questionnaire.


When you meet somebody, what do you notice first?

“The eyes and the handshake. Never what they wear, actually.”

What is your current state of mind?

“Happy, I think. [Actually] I don’t think, I am happy.”

What is your idea of perfect happiness?

“Being creative and exchanging ideas. When [my] ideas are working, that’s what makes me very happy.”

What is your greatest fear?

“That something will happen to the people you love.”

What is the trait you most deplore in yourself?

“That I get obsessive about things.”

What do you consider the most overrated virtue?


What is your greatest extravagance?


On what occasion do you lie?

“When I spend too much on champagne.”

What do you most dislike about your appearance?

“My wrinkles.”

Which living person do you most despise?

“Donald Trump.”