2019’s Biggest Shopping Trends That You Can Try Now
In our Winter issue, FASHION editors rounded up the 100 people, products and experiences we predict will blow up in 2019. It’s our inaugural Hot 100 Fuse List. From the workouts you’ll be doing, to the new designers and destinations you’ll see on your feed, this is your guide to being in the know next year. Online shopping has replaced malls as the new normal, but next year we might see that change. Here are the brick and mortar stores (plus one app!) leading the retail revolution.
Wander inside the Mejuri flagship in Toronto and you’ll find an Insta-friendly jewellery boutique with a catch—none of the pieces leave the premises. Instead, the Dundas Street West location provides a physical space to display its brand of delicate, semi-fine, affordably priced wares. If you decide to buy something, it will be pulled from a central warehouse and shipped to you the next day. —Lauren Hazlewood
This new streaming platform gives shoppers access to original content focused on the live drops of exclusive, limited-edition merchandise. Dubbed “the home shopping network for millennials,” NTWRK aims to merge digital videos with e-commerce by using personalities to build hype and entertain shoppers who are in between sales. —Jacquelyn Francis
The luxury e-commerce site’s new five-storey, 1,200-square-metre retail space in Montreal is an austere glorified dressing room. You book an appointment with a Ssense stylist before creating a cart of looks from the site. It takes less than a day for available items to be transported to the store and placed in one of its eight large fitting rooms. —Jacquelyn Francis
25: Eco + Amour
When Laura Craig and Sarah Marcus, founders of natural beauty brand Lines of Elan, noticed that their friends and family were constantly bringing their empty bottles to get replenished at the brand’s manufacturing facility in Scarborough, it sparked the idea for a boutique focused on beauty product refills. They then pitched the idea to other local beauty brands in the green space like Graydon and Bathorium. “We couldn’t believe the overwhelming response, to ‘Yes we’re not doing this! How can we work together?’,” says Marcus.
Together with Julianne Robicheau, who runs her own line Robi Luxury Skincare, the trio turned the front of the facility into a retail space and opened the doors to Eco + Amour this past September. (They even met with the CEO of Bulk Barn to get insight into the store model). Products from facemasks to shampoo are bought by weight and packaged in your own clean, dry containers or in a refillable one sold at the shop.
Though they hope the concept will eventually become mainstream—and that they can soon move to a more central location in Toronto—Marcus says they aren’t preaching a plastic free or zero waste existence. “It’s about doing something that works for you and allows you to feel like you’re contributing to a better world,” she says. “We’re all aware of the state of the earth and what we’re doing to it. We just want to educate you about the difference we’re trying to make and how you can participate.” —Lesa Hannah