Photography via instagram.com/patrickstarrr

Patrick Starrr on Dealing With Haters, His New M.A.C Collab and The Beauty Mistake He Hates

"If you can find a best friend through a hashtag or a DM, the world is in the palm of your hands."

When Patrick Starrr launched his huge (and hugely successful) first collaboration with M.A.C Cosmetics back in December, the brand announced that they’d tapped the YouTube star to create not one, not two, but five different collections.

We sat down with Starrr when he was in Toronto to launch the second of those five collections, two kits called “Me So Chic” and “Me So Fleek,” which launch in North America today. Each kit comes with a four-shade eyeshadow palette, lipstick, lipgloss and powder blush.

“I didn’t want people to be intimidated by it,” says Starrr. “So it’s really cool how it’s integrated with tutorials online and on social media.”

Starrr, who actually worked at a M.A.C Cosmetics counter after high school, was impressed by the amount of control that the brand allowed him. “It is unbelievable and unlike than any other partner I’ve heard of in the beauty space among my peers,” he says. “They really trusted me with the imagery and the packaging and the names and the video content,” he says, which was all done by Starr and friends that he hired. “These images were shot over a year ago, so to finally see it in store and see it actually come to life is really…shook-worthy.”

Watch Patrick Starrr talk the new collab and much more in the video below.