Bright hair for all! Demi Lovato, Nicole Richie and Kate Bosworth have all made dramatic colour changes

Forget the paparazzi! When you’re a celebrity with thousands upon thousands of Twitter followers, a selfie is the best way to announce a new hair colour. Change is clearly in the air right now, as Nicole Richie, Demi Lovato and Kate Bosworth all debuted bright new looks this week. Subtlety doesn’t seem to exist in any of their vocabularies either, as all three stars have made a dramatic change to their hair colour.

Demi Lovato may be the least surprising of the bunch, as she’s rocked almost every hair colour you can imagine, from platinum blonde to raven black to navy blue. However, fans on Lovato’s Facebook page were freaking out yesterday when she posted a photo with the caption, “So…. This happened…… Oops. #NEONLIGHTSTOUR.” The photo showed an electric razor alongside a pile of pink hair and a snipped off ponytail, prompting speculation that the singer had gone mega short. However, Lovato soon uploaded a selfie debuting her new look, a side-shaved hairstyle alongside the cheeky caption “IDGAF”. Either Lovato was feeling that YOLO attitude or perhaps she took inspiration from Rihanna, who championed the side-shaved look while on her 777 world tour. Either way this feisty new haircut matches perfectly with the singer’s rock-star stage persona.

Also making a splash online with a bright new hair colour is Nicole Richie, who put her Instagram fans in a frenzy last Wednesday by posting a photo of herself sporting a stunning new shade of lavender hair. However, eagle-eyed followers quickly pointed out that the joke was on us, as the lavender colour came courtesy of good old Photoshop. Maybe Richie was feeling guilty for straight up playing us, because by the weekend her lavender hair was reality. On Sunday Richie shared a photo of herself alongside her brother-in-law Benji Madden where she was noticeably sporting —you guessed it—lavender hair! Confirming the validity of this new hair colour even further, Richie followed up with a selfie of her newly dyed look slicked back into a bun. Perhaps we should have seen it coming: Richie is never one to shy away from a sporting a wild hairstyle at a glamorous red carpet event. Remember her haunting grey updo at last year’s Met Gala?

And, to round out the trio of stars with new hair colour, Kate Bosworth shared a snap of her warm red hair colour this morning via Twitter. It’s the least dramatic of the three and also for a role: she’s currently filming Still Alice in New York. This isn’t the first time Bosworth has sported red hair, as the actress rocked a lighter shade of red in 2010 for the film The Warriors Way. It’s a colour that perfectly complements her breathtaking pale complexion and signature heterochromia eyes—so we’re hoping she stays a redhead long after the director calls “Cut!”.