10 Beauty Tips I Picked Up By Watching K-Pop Boy Group Music Videos
By
Renée Tse
Date September 26, 2017
If you’re curious about what’s trending in the K-beauty scene, you don’t need to purchase a plane ticket to Seoul to find out (although it’s a trip I do recommend you take in this lifetime). Since K-pop plays such a big role in the South Korean culture, K-pop music videos are where many of the beauty messages take off and become staples. Who doesn’t want to copy the beauty trends in a K-pop video? (Hello, I even had a $1,000 hair makeover to prove it.) However, as of late, I’ve been particularly drawn to K-pop’s boy groups for some unexpected and refreshing beauty inspo.
While boy groups’ makeup in the past have only featured eyeliner and BB cream, in recent years, these flower boys (which is what pretty boys are called in Asia) have upped the ante with looks that put even my makeup game to shame. Case in point: BTS and Exo, arguably two of K-pop’s biggest boy groups at the moment, released fresh new albums and they’ve been slaying both the music charts and the beauty scene. Coordinating with the album Love Yourself: Her’s theme, BTS members debuted all-new rainbow hair colours (and maybe their SPF cushion compacts?) in the latest “DNA” single. Meanwhile, Exo played up their eyes for their futuristic single “Power,” which featured everything from glitter-flecked lids to dual-tone eyeshadows to tripled-winged eyeliner.
Although we’ve seen versions of these looks on the ladies, seeing them on male counterparts goes to show that many of these K-beauty trends are universal. And while not all South Korean men are walking around the streets with pink lipstick and eyeliner, genderless makeup is real in South Korea, in case you still had any doubt.
Below are 10 beauty tips I picked up by watching K-pop boy group music videos.
K-pop beauty tips
Tip #1: Change your hair colour prior to a big announcement. (Note: There is no colour in the rainbow that’s too out there).
Seen in: BTS’s “DNA”
K-pop beauty tips
Tip #2: If you’re not ready to dye your hair an unnatural shade, then bleached blonde is a good starting point.
Seen in: Infinite’s “The Eye”
K-pop beauty tips
Tip #3: If the classic smoky eye is too harsh for everyday, try burgundy tones instead, for a more subdued look.
Seen in: BTS’s “DNA”
K-pop beauty tips
Tip #4: Reach into your arts and craft box for flecks of glitter to help you up your metallic eyeshadow game.
Seen in: Exo’s “Power”
K-pop beauty tips
Tip #5: Pair complementary hues in the eyeshadow department.
Seen in: Exo’s “Power”
K-pop beauty tips
Tip #6: Go for Sailor Moon’s heart-shaped bangs IRL.
Seen in: Wanna One’s “Energetic”
K-pop beauty tips
Tip #7: Straight and full is the only way brows should be fashioned.
Seen in: Block B’s “Yesterday”
K-pop beauty tips
Tip #8: Why stop at matching your eyes to your lips? Go for a monochromatic look and work the same tones for your hair, brows, eyes and lips.
Seen in: Winner’s “Love Me Love Me”
K-pop beauty tips
Tip #9: Plump and glossy pout all the way. #nodrylips
Seen in: NCT’s “Chewing Gum”
K-pop beauty tips
…and preferably in popsicle pink.
Seen in: Seventeen’s “Don’t Wanna Cry”
K-pop beauty tips
Tip #10: See your friend’s double winged liner and raise her/him one more wing. Play up your favourite feature with an imperfect triple winged liner.
Seen in: Exo’s “Power”
K-pop beauty tips
Bonus tip: If there’s one thing you need to take away from this K-pop beauty guide, it’s that perfect, dewy skin (read: mulgwang) is timeless.
Seen in: Every single K-pop boy group music video
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. Since K-pop plays such a big role in the South Korean culture, K-pop music videos are where many of the beauty messages take off and become staples. Who doesn't want to copy the beauty trends in a K-pop video? (Hello, I even had a $1,000 hair makeover to prove it.) However, as of late, I’ve been particularly drawn to K-pop's boy groups for some unexpected and refreshing beauty inspo.
While boy groups’ makeup in the past have only featured eyeliner and BB cream, in recent years, these flower boys (which is what pretty boys are called in Asia) have upped the ante with looks that put even my makeup game to shame. Case in point: BTS and Exo, arguably two of K-pop’s biggest boy groups at the moment, released fresh new albums and they’ve been slaying both the music charts and the beauty scene. Coordinating with the album Love Yourself: Her’s theme, BTS members debuted all-new rainbow hair colours (and maybe their SPF cushion compacts?) in the latest “DNA” single. Meanwhile, Exo played up their eyes for their futuristic single “Power,” which featured everything from glitter-flecked lids to dual-tone eyeshadows to tripled-winged eyeliner.
Although we’ve seen versions of these looks on the ladies, seeing them on male counterparts goes to show that many of these K-beauty trends are universal. And while not all South Korean men are walking around the streets with pink lipstick and eyeliner, genderless makeup is real in South Korea, in case you still had any doubt.
Below are 10 beauty tips I picked up by watching K-pop boy group music videos.
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