Afternoon beauty fix: Say goodbye to a brassy DIY dye

I touched up my roots with an at-home box dye, but now my icy-blonde colour looks brassy. How can I salvage my faux Scandinavian-ness without breaking the bank?
Maintaining dyed hair can be hard on the wallet and demand a DIY fix based on budget alone. And while the ombre look is popular, it takes more than a few months away from the dye bottle to achieve it—and the waiting period is not so pretty. When it comes down to it, regular touch-ups become a certifiable must to keep your blonde (or other bold colour) looking its best. While professionals can stabilize brassy results with a salon-grade toner, there’s also help available for the at-home crowd: violet-tinted shampoo. We suggest BC Hairtherapy Color Save True Silver Shampoo ($13, at schwarzkopf-professional.ca) as the the perfect ying to a brassy yang. It will tone hair within three showers by enveloping your strands in purple pigment—and it works on blondes, brunettes, and redheads too.

In need of an afternoon beauty pick-me-up? Email us at beautyfix@fashionmagazine.com.