Inside the wild Isabel Marant for H&M launch party in Paris: Celebs, roller skates and chic guests breaking a pre-shop sweat
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If Universal Studios had a fashionable Parisian sister, it would be last night’s blowout launch party for the upcoming Isabel Marant for H&M collection. Inspired by the city’s boho ‘90s scene, Tennis Club de Paris was transformed into a bustling city scene, complete with a roller derby, a shoppable bodega, photo booths, endless late night take out options and a souvenir shop, where the collection made its pre-shop debut. Guests including Audrey Tautou, January Jones, Freida Pinto and Olga Kurylenko (all in Isabel Marant for H&M, of course) took in the fantasy fair scene, while others broke a very literal sweat in the pre-shop line up. Around 11pm, a group of Marant-outfitted models launched into a glitter-inducing dance party, followed by a performance by none other than Grandmaster Melle Mel and Rappers Delight. God love Parisians and their appreciation of good old American fun.
Later, much later, guests flocked to the makeshift nightclub, for another dance party fuelled by Isabel Marant herself, who in denim cut-offs and flip flops, held centre court on the dance floor alongside Grandmaster Melle Mel, Alek Wek and a legion of gorgeous onlookers. Quite like a fantasy, indeed!
 took in the fantasy fair scene, while others broke a very literal sweat in the pre-shop line up. Around 11pm, a group of Marant-outfitted models launched into a glitter-inducing dance party, followed by a performance by none other than Grandmaster Melle Mel and Rappers Delight. God love Parisians and their appreciation of good old American fun.
Later, much later, guests flocked to the makeshift nightclub, for another dance party fuelled by Isabel Marant herself, who in denim cut-offs and flip flops, held centre court on the dance floor alongside Grandmaster Melle Mel, Alek Wek and a legion of gorgeous onlookers. Quite like a fantasy, indeed!
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