The Only Ten #10YearChallenges That Matter

"Time is not something I acknowledge."

Are you sick and tired of seeing the #10yearchallenge saturate your Instagram feed? If you aren’t, it’s likely because you’ve just returned to the web after a two-week digital detox. So, if that’s the case, here’s what you’ve missed: the viral meme asks social media users to dig into their photo albums for an image from 2009, and to contrast it with an image from 2019. Hopefully, the side-by-side will showcase an impressive physical improvement over the past decade.

For the curious, you can also find what The Guardian’s John Criss eloquently dubbed “catnip to narcissists” on Instagram under #howharddidaginghityou and #glowupchallenge. Hollywood vampires  Reese Witherspoon, Ryan Seacrest and Jessica Biel proved that they’re successfully pulling off a Benjamin Button, while other celebs opted to poke fun at the rather braggy concept of the viral hashtag. Here are some of our favourites:

Mariah Carey 

The tweet that launched a thousand excuses. Deadlines? Time is not something I acknowledge. Age questions? Time is not something I acknowledge. Showing up late with a coffee in hand? Time is not something I acknowledge.

Jessica Simpson


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A decade ago, Jessica Simpson was flexing her calves in daisy dukes and six-inch cork platforms. Now, she’s pregnant with her third child and flexing her swollen—and perfectly pedicured—feet.

Jessica Chastain


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Can I just make this my #10yearchallenge ? 😂 😘 @bellathorne

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So does this mean that at some point over the next ten years, Bella Thorne will become an Oscar nominee?

Leonardo DiCaprio 

If you aren’t going to make a joke, make a statement that wakes people up and inspires them to change their ways.



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Remember when Diplo was on Dawson’s Creek?

Julianne Hough

When the Merriam-Webster editors add #glowupchallenge to the dictionary, they should use this image.

Chance the Rapper


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Still learning, still growing.

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The 10 year challenge is an excellent opportunity to fool your fans and followers into believing you were a child actor.



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On December 3, 2009, the first episode of The Jersey Shore aired on MTV. It feels like Snooki’s #tenyearchallenge just held up a mirror to the rest of the world, and reminded us how much all of us have grown.

Jameela Jamil

Jameela Jamil’s war on detox teas continues.

Demi Lovato 

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