Victoria Beckham Launches Clean, Cruelty-Free Beauty Brand
This is what we want, what we really, really want
Victoria Beckham can now add yet another feather into her (very stylish) cap following the successful launch of her eponymous beauty line over the weekend.
Victoria Beckham Beauty was first teased back in July, piquing the industry’s collective interest as to what a Beckham-led line would entail. Now, the wait is over.
The chic line is made up of 12 products, focusing on the eye: four Smoky Eye Brick eyeshadow palettes, four crystal-infused Lid Lustre eyeshadows and three Satin Kajal Liners. Most importantly, the line is entirely cruelty-free and made using own clean ingredients. All of the ingredients used in each product are listed on the website.
Furthermore, all products are shipped using materials made from biodegradable and recyclable materials. There’s also minimal plastic used across any of the packaging.
In a statement, Beckham (who created the line with Sarah Creal) said, “I have always been beauty obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out. It is all about making my community feel like the very best versions of themselves.”
Having launched with eyes, Beckham confirmed lip and skincare products will follow.
Speaking with The Guardian, she added that tackling the wellness industry was next up on her to-do list. “I always say that it’s about living a really healthy lifestyle. I like to have fun – I like a glass of wine and I like a glass of tequila – but I also really look after myself. I talk a lot on my channels about the vitamins I take, about the working out, about my whole lifestyle. So that’s what’s next – wellness. It’s not about skincare that makes you look younger, it’s about being the best version of yourself.”
It was a busy weekend for the former musician, as she also showed her S/S20 collection to a packed audience of fashion’s finest during London Fashion Week.