Photography courtesy of Netflix

The Meaning Behind The Makeup in Netflix’s The Chilling Adventures of Sabrina

From black lipsticks to sharp brows, every beauty decision is in aid of emphasizing the characters

As the makeup department head for The Chilling Adventures of Sabrina, Candice Stafford-Bridge’s duties in the trailer run the gamut. Some days she’s applying a distinctive mark called the Devil’s Claw (“his physical manifestation of his grip on your soul”) to the skin of affected witches and warlocks, on others, she’s dolling them up for the high school sweethearts dance or a racy pagan feast.

Based on the Archie comic, developed by Riverdale’s Robert Aguirre-Sacasa, and filmed in Vancouver,  Netflix’s hit supernatural horror drama calls upon a variety of references. “There’s so much that we sample from on the show; it’s like a Picasso when we put all of it together!” says Stafford-Bridge. Yet the goal for the characters is ultimately a timeless quality. “We always want the women to look beautiful, but besides the Weird Sisters, none of them sit in front of a mirror for twelve hours,” she says. “They look how they look. We don’t want them to come across as trendy.”

The B.C. native’s credits range from The Flash and The A-Team to 80s throwback Hot Tub Time Machine and says she draws on everything from her vintage Vogue collection to her ‘old-school’ special effects skills as a graduate of the Blanche Macdonald makeup school for both the glam and the damned. “And there’s no little [makeup] bags on our show,” she adds, referring to the sheer volume of premium cosmetics chosen for each character’s signature style. “We us a lot of Bite Beauty, Make Up For Ever, Charlotte Tilbury, ILIA and Tom Ford.”

In the gallery below, Stafford-Bridges explains the meaning behind character makeup choices, and why a good skin care ritual is as important as demonic rituals.