Isabel Marant Launches Her Collab With L’Oréal Paris at Her Spring/Summer 2019 Runway Show

Parisian fashion designer Isabel Marant remembers hearing the L’Oréal Paris tag line “I’m worth it” as a teen. “It stood out, even for a teenage tomboy raiding her dad’s wardrobe and not subscribing to the feminine ideals of the time,” she says. Now there’s L’Oréal Paris x Isabel Marant, her 11-piece cosmetics collaboration with the French brand, which she based on “exactly what I want in my makeup bag.” There are seven lipsticks (ranging from nude to red to plum), a lip and cheek tint, a small smoky eyeshadow palette, a highlighter that also blurs and a transparent mascara that provides “a very natural, dewy, ‘just emerged from the water’ finish” and can also groom brows. “The look I envision is makeup without trying—slightly undone.”

Yesterday in Paris, the collection was used backstage at Marant’s Spring/Summer 2019 show. Get your first look at how it was incorporated and shop the collection in the gallery below.