Linda Rodin, the coolest senior in the beauty biz, launches 5 killer lipsticks

Date February 2, 2016

Photographed by Gabor Jurina for FASHION, May 2014

Life goal: to be as cool as Linda Rodin when we grow up. The super stylish, silver-haired 67-year-old is primarily known for her oil-based skincare line, Olio Lusso and we’ve made it no secret that we adore her; she was featured in one of our fashion shoots in May 2014 (see image above), and we also snooped the contents of her bag during a quick stop in Toronto that same year. The smart people at Estée Lauder also recognized her cachet and acquired her brand just over a year ago. Now backed by some seriously deep pockets, Rodin is expanding into lipstick this spring (sign up for pre-order here), something she’s thought about for many years.

“I wear lipstick everyday,” she said when we met in December, her mouth boldly done in a gorgeous shade of violet berry, wearing a nubby coat by Shrimps, charcoal sweater, jeans and silver Prada boots. “It just seemed like if I was going to wear it, I might as well make one instead of buying other people’s.” And she knew exactly what she wanted in terms of texture (“creamy but not glossy”), packaging (“I love Lucite. I think it’s just a ’70s thing”) and especially the shades (she even named one after her silver poodle, Winks).

Click through to read about each one.

1/5

linda rodin lipstick

“I love Hedy Lamarr movies. I was looking at pictures of her one day and saw her wearing this incredible red lipstick. She had brains and beauty though; she developed a detector for Nazi torpedos.”

Rodin Luxury Lipstick in “Red Hedy” ($38, oliolusso.com)

2/5

linda rodin lipstick

“That’s because I’m tough. That was also an expression during the ’50s when I was growing up. I was a real tough tomato. I remember my father saying that.”

Rodin Luxury Lipstick in “Tough Tomato” ($38, oliolusso.com)

3/5

linda rodin lipstick

“I’ve worn hot pink for years, so I really wanted to do one. I wanted to call it ‘Winky Pinky’ but somebody already had that name.”

Rodin Luxury Lipstick in “Winks” ($38, oliolusso.com)

4/5

linda rodin lipstick

“I decided to make a nude, because so many young girls and blondes want it. I do wear it sometimes and people say ‘Do you feel ok?’. It’s greyish, nudish, pinkish. It’s what I wore in the ’60’s with my go-go boots.”

Rodin Luxury Lipstick in “So Mod” ($38, oliolusso.com)

5/5